Emma Lunn – freelance personal finance journalist
I embarked on a career in journalism in my mid-20s after completing the NCTJ pre-entry certificate in journalism at Lambeth College in 2002/3. My first job in journalism was as a reporter on the Kent & Sussex Courier.
But things have changed a lot since I covered parish council meetings and car crashes.
After a short stint on Money Marketing, I stumbled into writing about money and discovered a rather geeky interest in personal finance.
I have been freelance since 2004 – a time when house prices were going through the roof, the economy was looking pretty healthy, and borrowing money was easy.
But just three years later everything had changed and I was writing about the credit crunch and subsequent recession. I’d hoped the Global Financial Crisis might be the only recession I’d write about – but here we are in 2020 facing an even worse outlook due to Covid-19.
Whatever the economic situation, the subjects I write about remain broadly the same: Mortgages, property, insurance, banking, savings, debt, money saving, student finance, household bills, and general money management.
I work regularly for national newspapers, trade and consumer magazines, and websites.
Newspapers I have written regularly for include The Guardian, The Times, The Daily/Sunday Telegraph, The Independent, Scotland on Sunday, The Mirror and The Sun.
Websites I have contributed to include YourMoney.com, Thisismoney.co.uk, Lovemoney.com, TotallyMoney.com, Moneysupermarket.com, Zoopla.co.uk, Transferwise.com, Trussle.com, and LandlordToday.co.uk.
Specialist titles I write for include Moneyweek, Property Hub, Moneywise, Mortgage Strategy, and Homebuilding & Renovating.
I edited the Council of Mortgage Lenders annual handbook in 2011 and 2013.
I’m also happy to do PR consultancy and media training to provide both PR companies and their clients with an insight into the world of journalism, what journalists expect, what works as a PR approach and what doesn’t.
In May 2013 I won two awards at the Headline Money Awards: Freelance Financial Journalist of the Year and Household Money Journalist of the Year. The judges described me as “Refreshing and quirky” and “An ideas machine”.
I was highly commended in the Freelance category in both 2012 and 2014
In 2020, I am shortlisted for Scoop of the Year at the Property Press Awards and for Personal Finance Story of the Year at the Headline Money Awards. Unfortunately both award ceremonies have been delayed due to Covid-19.
I also have some radio and web TV experience. A slot for StudioTalk.tv talking about accidental landlords was broadcast live and can be viewed online. I have also appeared on Sky News as a financial expert.
I have been a guest on Royal London’s The Penny Drops podcast (talking about saving money).
I’ve also written a guide called “25 ways to boost your income” and a book called “The Little Book of Shocking Money Facts”.
Outside of work I like travelling, tennis, padel, hiking and fitness bootcamps.